Rule number one of journalism. The only thing the media likes nearly as much as a top Tory totty scandal is a story about... the media.
Hence Michael Grade's decision to leave the BBC to join ITV being headline news on the Today programme this morning.
By quickly looking at this morning's Today schedule we can see that:
Michael Grade was the lead story with 16mins of featured coverage.
The NATO summit was the second most important story with 11 featured mins.
The Israeli-Palestinian peace negotiations were of no importance and were not worthy of a feature.