The French EU Presidency is jumping on sport as a way to promote the EU.
Paris is organising a major public event for 5 October, during which the Champ de Mars will be transformed into a "European sports village."
According to PA:
The idea behind bringing together Europe's best athletes for a major public event is to celebrate Europe as a great sporting nation, and highlight the desire to place sport, in all its forms, at the heart of the European project.
Sport serves as a powerful vehicle for helping to promote a general sense of European belonging, particularly among young people.... As a vehicle for social, educational, cultural and environmental development, sport is undoubtedly called on to play a key role in forming a European identity and its shared values.