Apparently, the EU is now running what it calls a "citizen caravan initiative", which basically involves an EU-themed bus doing a 25-leg tour of France that will cover 4087 kilometres with the mandate of promoting EU citizenship.
The start gun fires on May 9. This type of propaganda mission is of course not the first. CIDEM - who is running the bus - has run several similar information tours on behalf of the European Commmission since 2001, not to mention programs all the other EU Commission campaigns operating through hundreds of other European NGOs, think tanks and lobby groups.
According to CIDEM's official website and press release, both of which fail to disclose the estimated cost of the propaganda tour de France, it has the following as its primary objectives: to encourage participation in the upcoming elections; to familiarize EU citizens with "European questions" and European institutions; and to stimulate and reinforce European youths' connection with Europe as an institution.