Friday, December 01, 2006

What's in a name?

Ludicrous titles for academic papers are a great source of fun at 2AM when you are trying to research mindbendingly complicated trade policy issues.

From IDS:

4 comments:

The Purple Scorpion said...

But they grabbed your attention, didn't they - which was the point.

Anonymous said...

Oooh! Someone else reading!

Open Europe blog team said...

Yes - Demos are probably the masters of that - during post 1997 election lunacy they proposed to replace the union jack with a flag with just the word "Britain" on it in a sort of new labour font.

This obv sack of cack was then taken deadly seriously by the press at the time.

Matthew said...

The titles may get people's attention, but who then reads beyond the sub-headline?