As well as a quiz, children can take part in a poster competition, whose mouthwatering prize is "a tour of the city and the European institutions and to attend a European award ceremony hosted by Vice-President Barrot."
Informing kids about their rights so they can be confident about defending themselves is obviously laudable (albeit not necessarily something the EU should be getting involved in). But as with all of these types of EU youth initatives, the underlying aim is in fact the promotion of the EU itself:
As the small print (the "Teaching Kit") reads:
"This participation is also meant to be a tool for educating active European citizens by uncovering the eminent role of European institutions in the defence and protection of individuals and particularly children."
Among the objectives for children to aim for are:
"Being able to give practical examples of the importance of European decisions in the implementation of better child protection"
"Being able to cite and briefly describe the programmes and actions of the Council of Europe and the European Union. "
And as part of the poster-making task, the